Fruit Attraction 2023 will become the global epicentre of marketing fresh produce once again from the 3rd to the 5th of October at IFEMA Madrid, where innovation, quality and diversity are the main arguments used by the operators and retailers from all over the world to plan their campaigns at a decisive time.

On its 15th Anniversary, Fruit Attraction will bring together more than 90,000 potential customers from 135 countries that are looking for the latest trends in the fruit and vegetable industries to make their business more profitable.

It is a great opportunity to show off all the latest products from Hermisan, which have made it a benchmark in innovation and irrigation technology in the fruit and vegetable sector in Spain and abroad.

Hermisan is the ideal technological partner to turn any agricultural holding into a modern, cost-effective business that has a future. We will have the new technology developed by Hermisan on display at the trade fair such as Nutricompact and Nutrivent, the precision irrigation, boom irrigation systems, anti-frost systems and Supracontrol.